Antecedents of the use of social media and its effects on startups’ resilience and innovation
Objective of the study: Examine which antecedent factors favored the use of social media and which, substantiated in the organizational resilience, provoked innovation in startups in times of pandemic. Methodology/approach: A survey was carried out on startups located in the South and Southeast reg...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
2023-03-01
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| Schriftenreihe: | Regepe Entrepreneurship and Small Business Journal |
| Schlagworte: | |
| Online-Zugang: | https://regepe.org.br/regepe/article/view/2375 |
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