Telenovela in Multimedia Platforms: analysis of a Brazilian experience
This work aims to analyzing the strategies of a Brazilian television broadcasting corporation when it promotes the interaction between a fictional product and the social networks that are weaved around its plot and characters, including its actors, screenwriters and directors. The topic was the Brazi...
Guardat en:
| Autors principals: | , , , , , , , , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade da Beira Interior
2011-12-01
|
| Col·lecció: | Estudos em Comunicação |
| Matèries: | |
| Accés en línia: | http://www.ec.ubi.pt/ec/10/pdf/EC10-2011Dez-16.pdf |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|