Automatización del marketing y las comunicaciones en empresas con eCommerce B2C. Estudio de caso
This article presents the main results of a research project that characterizes the use of marketing and communications automation technologies in a B2C e-commerce company, a high-growth business model in Latin America. The objectives are to determine the use of communications and online marketing a...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundación de Estudios Superiores Comfanorte
2021-12-01
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| Serie: | Mundo Fesc |
| Soggetti: | |
| Accesso online: | https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1016 |
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