Revisiting business development: a review, reconceptualization, and proposed framework
Business Development (BD) activities have become prevalent in practice, and prior research has demonstrated their potential to enhance and complement the core competencies of enterprises. However, the limited and fragmented existing literature on Business Development highlights the need for a compre...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Taylor & Francis Group
2024-12-01
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| Edice: | Cogent Business & Management |
| Témata: | |
| On-line přístup: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2351475 |
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