REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. The...

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Autors principals:	Esther Darmawan, Wirawan Endro Dwi Radianto, Thomas Stefanus Kaihatu, Christina Whidya Utami
Format:	Artigo
Idioma:	Inglês
Publicat:	Petra Christian University 2025-03-01
Col·lecció:	Jurnal Manajemen dan Wirausaha
Matèries:	Green innovation green collaboration business strategy entrepreneurial marketing
Accés en línia:	https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/30381
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