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Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop

Skincare products have become an important part of Indonesian women's routine. With the development of social media, impulse buying is on the rise, often driven by fear of missing out from trends (FoMO) and hedonic values. This study aims to analyze the effect of FoMO and Hedonic Value's effect on...

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Principais autores: Euis Nurmalasari, Iin Hartini, Raissa Ariany Putri, Primidya Kartika Miranda Soesilo
Formato: Artigo
Idioma:Inglês
Publicado em: The Management Institute, Faculty of Economics, Universitas Andalas 2024-07-01
coleção:AMAR (Andalas Management Review)
Assuntos:
Fear of Missing Out
Hedonic Value
Impulsive Buying
Post Purchase Regret
Online Shop
Acesso em linha:http://amareview.fekon.unand.ac.id/index.php/amar/article/view/179
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