The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

Purpose This paper investigates the usage and trust of Chinese social media in the travel planning process (pre-trip, during-trip and post-trip) of Chinese tourists.Design/methodology/approach Through a combination of structured online survey (n = 406) and follow-up interviews, the research identifi...

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Autors principals:	Yuke Yuan, Chung-Shing Chan, Sarah Eichelberger, Hang Ma, Birgit Pikkemaat
Format:	Artigo
Idioma:	Inglês
Publicat:	Emerald Publishing 2022-02-01
Col·lecció:	Journal of Tourism Futures
Matèries:	Information and communication technology (ICT) Outbound tourist market Smart destinations Travel planning process User-generated content
Accés en línia:	https://www.emerald.com/jtf/article-pdf/12/1/121/11568384/jtf-04-2021-0094en.pdf
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