REGULATORY FRAMEWORKS AND FRANCHISE INDUSTRY SUSTAINABILITY: A COMPARATIVE ANALYSIS OF MALAYSIA AND GLOBAL BEST PRACTICES
The sustainability of the franchise industry is increasingly influenced by the quality and adaptability of regulatory frameworks that govern franchisor-franchisee relationships. In Malaysia, the Franchise Act 1998 provides a foundational legal structure; however, concerns remain regarding its enfor...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
UUM PRESS
2026-01-01
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| coleção: | Journal of Business Management and Accounting |
| Assuntos: | |
| Acesso em linha: | https://e-journal.uum.edu.my/index.php/jbma/article/view/28014 |
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