Integration of Artificial Intelligence-Based Marketing Technologies into the Strategic Management System of a Company
At the current stage of digital transformation, the strategic role of marketing in the management of trading companies is significantly increasing. The integration of artificial intelligence (AI)-based technologies — such as AI agents, synthetic respondents, AI-powered CRM systems, and predictive an...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Russo |
| Pubblicazione: |
Government of the Russian Federation, Financial University
2026-03-01
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| Serie: | Управленческие науки |
| Soggetti: | |
| Accesso online: | https://managementscience.fa.ru/jour/article/view/796 |
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