Proposal for the implementation of pro-environmental behaviours in the form of open eco-innovations – A perspective of consumers of hotel services
The role of eco-innovations in the contemporary hotel business is not only a marketing façade aiming at attracting the attention of a potential guest with a high environmental awareness, but more and more often it becomes a form of the operationalisation of environmental objectives inscribed in hote...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Elsevier
2023-06-01
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| Col·lecció: | Journal of Open Innovation: Technology, Market and Complexity |
| Matèries: | |
| Accés en línia: | http://www.sciencedirect.com/science/article/pii/S2199853123001610 |
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