Multidimensional Scaling in Market Research: Advantages and Disadvantages
Multidimensional scaling was developed by psychometricians, namely R. N. Shepard (1962) and J. B. Kruskal (1964). Its purpose is to deduce indirectly the dimensions a respondent uses to evaluate alternatives. The reason for using the indirect approach is that, in many cases, the attributes may b...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Lietuvos statistikų sąjunga, Lietuvos statistikos departamentas
2010-12-01
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| coleção: | Lithuanian Journal of Statistics |
| Assuntos: | |
| Acesso em linha: | https://www.journals.vu.lt/statisticsjournal/article/view/13948 |
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