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Promoting healthier food purchases via social media: the role of polls and their visual features

More and more food and beverage companies utilize social media to promote high-energy, low-nutrient products. The question is whether descriptive social norm feedback, implemented as a social media poll—in combination with its visual features and people's own (past) behavior—reduce the intention to...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Lars Bläuer, Sabine Maja Bremermann-Reiser, Lea Laasner Vogt, Ester Reijnen
Format: Artigo
Sprache:Inglês
Veröffentlicht: Frontiers Media S.A. 2026-04-01
Schriftenreihe:Frontiers in Nutrition
Schlagworte:
Online-Zugang:https://www.frontiersin.org/articles/10.3389/fnut.2026.1726586/full
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