Segmentação do mercado turístico através do Multidimensional Scaling: Uma aplicação do modelo Unfolding
Currently, the markets are focusing increasingly on meeting the preferences of consumers as a way of achieving sustainable growth. Thus, managing tourism products on the basis of marketing focus and based on R+D+i, i.e., market Research and Development of innovative methodologies is a paradigm used...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Instituto de Investigación Social y Turismo
2012-01-01
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| Seria: | PASOS Revista de Turismo y Patrimonio Cultural |
| Hasła przedmiotowe: | |
| Dostęp online: | http://www.pasosonline.org/Publicados/10112/PS0112_12.pdf |
| Etykiety: |
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