TikTok Users Impulse Buying Behavior: The Role of Empathy, Perceived Usefulness and Perceived Enjoyment

Introduction/Main Objectives: This research explores the factors influencing impulsive buying behavior of TikTok users. Background Problems While the social commerce landscape of TikTok and consumer behaviors are getting more and more complex, few studies have looked at the effects of multiple fact...

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Detalhes bibliográficos

Principais autores:	Ngo Thi Khue Thu, Hoang Thi Quynh Anh, Bui Le Quynh Anh, Nguyen Thi Thuy Duong, Nguyen Thi Phuong, Tran Le Uyen Nhi, Nguyen Thu Hang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Gadjah Mada 2026-01-01
coleção:	Journal of Indonesian Economy and Business
Assuntos:	Impulsive buying behavior SOR theory SMMAs empathy and self-reference perceived usefulness
Acesso em linha:	https://journal.ugm.ac.id/v3/jieb/article/view/16782
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