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Digital Marketing Tools in an Advertising Campaign in Foreign Markets

This article reviews advertising tools and analyzes their importance. The advantages of advertising media have been researched and their characteristics have been provided. Attention is also paid to modern advertising campaign tools that companies use to promote their products and services in foreig...

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Principais autores: Rozhko Viktor I., Shchelkova Anna V.
Format: Artigo
Sprog:Inglês
Udgivet: PH "INZHEK" 2024-06-01
Serier:Problemi Ekonomiki
Fag:
advertising campaign
foreign markets
tools
marketing
target audience
advertising technologies
online advertising
social media
advertising banners
multimedia advertising
partnerships
branding
promotion
analytics
competitiveness
Online adgang:https://www.problecon.com/export_pdf/problems-of-economy-2024-2_0-pages-191_197.pdf
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