Marketing touristique, pop culture et conflit d’appropriation. Le quartier d’Akihabara à Tokyo comme vitrine du Cool Japan
Tourism linked to pop culture content (comic strips, manga, television series, films, animations, music, video games, etc.) concerns a growing number of destinations, and promotional campaigns (branding) are being set up to showcase the connection between sites and content, while developments are be...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Presses de l'Université du Québec
2019-06-01
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| Schriftenreihe: | Téoros |
| Schlagworte: | |
| Online-Zugang: | https://journals.openedition.org/teoros/3752 |
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