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Evaluation of Mobile Applications Design Based on Customer Needs Analysis with the Hybrid Approach of Kano-QFD-Fuzzy EDAS

Objective: To survive in the highly competitive business environment, companies should prioritize improving service quality. In this regard, product and service design should be in a way that meets the needs and demands of customers in the best possible way. The purpose of this paper is to choose th...

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Principais autores: Maryam Daneshvar, Abdolsaleh Ziaeesisakht, Seyed Hosein Razavi HajiAgha
Formato: Artigo
Idioma:Persa
Publicado: Khatam University 2025-09-01
Series:راهبردهای نوآورانه توسعه کسب‌وکارها
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Acceso en liña:https://jibds.khatam.ac.ir/article_224115_93771e25778102cbd69c5549d7b6851c.pdf
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