The Effect of Electronic Word of Mouth and Brand Image on Purchasing Decisions for Glad2glow Products on TikTok Social Media in Surabaya City
Almost every woman possesses skincare products. On the other hand, Glad2Glow sunscreen has been the subject of internet rumors lately because its ingredients list does not match what's on the label. The purpose of this research is to examine how users of the social media platform TikTok in the city...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-10-01
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| Schriftenreihe: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Schlagworte: | |
| Online-Zugang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5484 |
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