Distribution systems in omni-channel retailing
Abstract The growing importance of online sales means that traditional bricks-and-mortar retailers need to create new distribution systems to serve customers through multiple channels. Building an effective and efficient omni-channel (OC) distribution system, however, leads to multiple challenges. T...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Springer
2016-06-01
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| Saila: | Business Research |
| Gaiak: | |
| Sarrera elektronikoa: | http://link.springer.com/article/10.1007/s40685-016-0034-7 |
| Etiketak: |
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