Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method
Extended AbstractIntroduction: Today we are witnessing the dramatic expansion of social media and e-commerce in general, and this phenomenon will grow exponentially in the future. Currently, digital media has brought convenience to consumers, and they are increasingly using digital channels to proce...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Persa |
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Yazd University
2025-07-01
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| Schriftenreihe: | کاوشهای مدیریت بازرگانی |
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| Online-Zugang: | https://bar.yazd.ac.ir/article_3841_974c4cfc216c3c5904c0f90590f9501c.pdf |
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