Hybrid Model for Analyzing Consumer Adoption Decisions Regarding Generative AI: An ExtendedTAM-Based Framework

In this study, a hybrid multi-criteria decision-making (MCDM) model was developed for analyzing consumer adoption decisions regarding generative artificial intelligence (Gen AI). By extending the technology acceptance model (TAM) into a structured decision system, the proposed framework integrates e...

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Auteurs principaux:	Yu-Tzu Sun, Yu-Jing Chiu
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2026-04-01
Collection:	Mathematics
Sujets:	generative AI technology acceptance model Delphi method DEMATEL Fuzzy-IPA transparency
Accès en ligne:	https://www.mdpi.com/2227-7390/14/9/1495
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