Leap-Frogging the Competition through Blue Ocean Strategy: A Compelling Case For Small and Medium Enterprises

In today's competitive business landscape, Small and Medium Enterprises SMEs face challenges in standing out and expanding their market reach. Traditional approaches like cost-cutting and price competition may not be sufficient for sustainable growth. To overcome these challenges, SMEs can adopt...

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Principais autores:	Gideon Simon Ghajiga, Dikeledi Jacobeth Warlimont, Pius Shaun Warlimont
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Ovidius University Press 2023-08-01
coleção:	Ovidius University Annals: Economic Sciences Series
Assuntos:	blue ocean strategy small and medium enterprises value proposition strategy canvas recreannovationism
Acesso em linha:	https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%201%20and%202/16.pdf
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