The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by means of eye tracker
<p style="text-align: left;"><span style="font-family: times new roman, times, serif; font-size: 12pt;">The purpose of this research is to provide a model of the interactive effect of various factors including thinking style (Rational-Intuitive) and advertisement message format (rational-emoti...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
Islamic Azad University, Tabriz Branch
2025-03-01
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| Colecção: | مدیریت بهره وری |
| Assuntos: | |
| Acesso em linha: | https://sanad.iau.ir/journal/jpm/Article/975744 |
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