The analysis of retrospective and current state of Internet advertising and the possible directions of development
The article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages.
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Sumy State University
2010-06-01
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| シリーズ: | Marketing i Menedžment Innovacij |
| 主題: | |
| オンライン･アクセス: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_57_66.pdf |
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