MANIPULATING CONSUMERS THROUGH ADVERTISING

Marketing communication has evolved steadily in the direction of increasing complexity and increasing volume of funds needed to run their own actions. More than ever, consumers are exposed to an overwhelming variety of sources and communication tehniques, the information received being numerous, div...

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書目詳細資料

Principais autores:	Nicoleta -Andreea Neacşu, Dana Boşcor, Codruţa-Adina Băltescu, Anca Madar
格式:	Artigo
語言:	Inglês
出版:	Academica Brâncuşi 2012-12-01
叢編:	Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
主題:	advertising manipulation techniques subliminal messages mental orders commercial practices
在線閱讀:	http://www.utgjiu.ro/revista/ec/pdf/2012-04.I/31_NEACSU%20Nicoleta%20Andreea.pdf
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