The behaviour of FinTech users in the Alipay Ant Forest platform towards environmental protection
Users engaging in digital environmental initiatives is a complex phenomenon, and this study used mixed methods research to understand it. The primary aim of this study was to qualitatively analyse Alipay Ant Forest users’ behaviour by developing a thematic analysis of digital environmental protectio...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2024-03-01
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| Colecção: | Journal of Open Innovation: Technology, Market and Complexity |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2199853123003037 |
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