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Factors Influencing Sponsorship Disclosure and Attitudes Toward Problematic Digital Marketing Practices of Social Media Influencers Worldwide

This mixed-methods study investigates ethical practices among 500 social media influencers spanning across 44 countries and eight languages using surveys and in-depth interviews. Contrary to the study’s assumptions of demographic and cultural influence, most structural factors and individual charact...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Louisa Ha, Halima Lul Ali, Kelsey Zook, Arnab Biswas, Osama Bahassan, Man Luo, Yang Yang, Mohammad Abuljadail
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2026-01-01
Schriftenreihe:Journal of Theoretical and Applied Electronic Commerce Research
Schlagworte:
digital marketing
ethics
influencers
sponsorship
disclosure
Online-Zugang:https://www.mdpi.com/0718-1876/21/1/16
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