Divisive, Negative, and Populist?! An Empirical Analysis of European Populist and Mainstream Parties’ Use of Digital Political Advertisements

For digital political advertising (DPA) on Facebook, parties can complement their organic communication by targeting users with sponsored posts (Facebook-sponsored posts) and advertising campaigns (Facebook ads). Based on the theoretical framework of dissonant public spheres in the digital age, thi...

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Ngā kaituhi matua:	Simon Kruschinski, Márton Bene, Jörg Haßler, Uta Rußmann, Darren Lilleker, Delia Cristina Balaban, Paweł Baranowski, Andrea Ceron, Vicente Fenoll, Daniel Jackson
Hōputu:	Artigo
Reo:	Inglês
I whakaputaina:	USC Annenberg Press 2024-11-01
Rangatū:	International Journal of Communication
Ngā marau:	dissonant public sphere digital advertising Facebook populism negativity
Urunga tuihono:	https://ijoc.org/index.php/ijoc/article/view/21509
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!