Celebrity Endorsement and Social Media Influencer Marketing: Case Study in Ho Chi Minh City
The endorsement of celebrity has been demonstrated effectively in many researches, but still underestimated in social media influencer marketing. This study aims to investigate the effectiveness of celebrity endorsement and social media influencer marketing in influencing consumer behavior. By...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Ho Chi Minh City University of Economics and Finance
2025-09-01
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| Серии: | Tạp chí Phát triển và Hội nhập |
| Online-ссылка: | https://jdi.uef.edu.vn/en/article/BB1097-SXB83 |
| Метки: |
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