Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use

With the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Ch...

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Autors principals:	Xinzhou Xie, Yanjun Lin, Qiyu Bai
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-03-01
Col·lecció:	Behavioral Sciences
Matèries:	short-form video perceived functional value bridging social capital internet self-efficacy moderated mediation model
Accés en línia:	https://www.mdpi.com/2076-328X/15/3/341
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