How Does SME Social Media Adoption Drive Marketing Performance?
This study presents an integrated model investigating the dynamics of small and medium enterprise (SME) social media adoption and its impact on SME marketing performance. Drawing data from a cross-sectional survey among 234 SMEs operating in various sectors in Ghana, this research employed a compre...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Azure Academic Publishers
2023-12-01
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| Seri Bilgileri: | African Journal of Inter-Multidisciplinary Studies |
| Konular: | |
| Online Erişim: | https://journals.buse.ac.zw/index.php/ajims/article/view/1174 |
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