Phygital design model proposal with innovative marketing approach for corporate fashion stores
In recent years, experiential and innovative approaches have been seen in the act of purchasing in the fashion sector. The concept of “phygital”, which combines physical and digital advantages, has emerged. This study proposes a phygital design model as an innovative approach for corporate fashion...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Nilay ÖZSAVAŞ ULUÇAY
2025-12-01
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| Colecção: | IDA: International Design and Art Journal |
| Assuntos: | |
| Acesso em linha: | https://idajournal.com/index.php/ida/article/view/385 |
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