The Impact of Viral Marketing on Consumer’s Perceived Value and Purchase Decisions in The Hotels of Luxor and Aswan
In the preceding decades, due to the advancement of social media, traditional marketing has become less significant. Managers and entrepreneurs are seeking novel, effective and efficient ways both for new and technological products/services. Drawing on the theory of reasoned action, information adop...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Luxor University, Faculty of Tourism & Hotels
2024-12-01
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| coleção: | International Journal of Tourism and Hospitality Management |
| Assuntos: | |
| Acesso em linha: | https://ijthm.journals.ekb.eg/article_393760_e1750404796bbbe49034c8fe573a0ab2.pdf |
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