Research on post-epidemic brand co-branding based on big data -- take Zhouheiya store as an example
2020 is bound to be a difficult year. The rapid spread of COVID-19 has had a huge impact on public life, public health and even the entire industry. But at the same time, online services are also on the rise. As the most active marketing method in the Internet era, brand co-branding still played a r...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
EDP Sciences
2023-01-01
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| Schriftenreihe: | SHS Web of Conferences |
| Online-Zugang: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_01010.pdf |
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