From an Operational Problem to an Organizational Crisis: The Case of Patiswiss Chocolate
In the digital age, consumer complaints have become significant indicators of operational vulnerabilities, with social media amplifying their impact. Mishandling such complaints has the potential to escalate minor issues into full-scale organizational crises, damaging brand reputation and eroding co...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2025-05-01
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| coleção: | Journalism and Media |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2673-5172/6/2/73 |
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