Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising
Purpose – With the developments of the digital era and considerable developments in ICT, advertisers are leveraging data-driven forms of online advertising to target consumers individually. The present study integrates privacy concerns with the constructs from the persuasion knowledge model to inves...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Emerald Publishing
2022-11-01
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| Series: | Business Analyst |
| Assuntos: | |
| Acceso en liña: | https://www.emerald.com/insight/content/doi/10.1108/BAJ-08-2022-0024/full/pdf |
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