An analysis of the influence of perceptual dimensions in biomimetic packaging design on generation Z consumers’ flow experiences using PLS-SEM, ANN, and fsQCA
Abstract Physical packaging has evolved into a central medium for deep interaction between brands and consumers. While biomimetic design offers cross-disciplinary inspiration for product innovation, there remains a lack of systematic analysis—beyond linear reductionism—regarding how it triggers the...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Nature Portfolio
2026-05-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-026-54522-z |
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