Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Sharks and Lions Rugby Teams
Rugby is one of the most popular sports among the big three sports in South Africa. Rugby is formally represented by the Currie Cup as the domestic league in South Africa. The aim of this study is to validate the dimensions of brand personality to the South African professional rugby sport teams, na...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sprint Investify
2023-08-01
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| coleção: | Expert Journal of Business and Management |
| Assuntos: | |
| Acesso em linha: | https://business.expertjournals.com/23446781-1111/ |
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