A Joint Dynamic Pricing, Advertising, and Production Model with Inventory-Level-Dependent Goodwill
Inventory level has a significant impact on the goodwill of products to customers, which seldom becomes the focus of previous studies. In this paper, joint dynamic pricing, advertising, and production decision-making problem is investigated, where the demand rate depends on sales price and goodwill....
Na minha lista:
| Principais autores: | , , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Wiley
2020-01-01
|
| Serier: | Discrete Dynamics in Nature and Society |
| Online adgang: | http://dx.doi.org/10.1155/2020/9257380 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|