Penerapan Pendekatan Personal Selling dalam Promosi Perpustakaan Institut Teknologi Bandung melalui Program Duta Kampus ITB

Institut Teknologi Bandung (ITB) Library provides various services, yet many students do not utilize them optimally due to limited awareness and engagement. To address this, a personal selling approach was implemented through the ITB Campus Ambassador program. This study aims to analyze how personal...

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Bibliografski detalji

Glavni autori:	Azhim Zulikha, Nuning Kurniasih, Saleha Rodiah
Format:	Artigo
Jezik:	Inglês
Izdano:	UPT Perpustakaan Universitas Sebelas Maret Surakarta 2025-12-01
Serija:	Jurnal Pustaka Ilmiah
Teme:	itb library itb campus ambassador personal selling library promotion
Online pristup:	https://jurnal.uns.ac.id/jurnalpustakailmiah/article/view/104318
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