ENVOLVIMENTO DO CONSUMIDOR EM PROCESSOS DE DESENVOLVIMENTO DE PRODUTOS: UM ESTUDO QUALITATIVO JUNTO A EMPRESAS DE BENS DE CONSUMO
Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement ofconsumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content ana...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
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| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2010-07-01
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| মালা: | RAE: Revista de Administração de Empresas |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902010000300006&lng=en&nrm=iso |
| ট্যাগগুলো: |
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