Investigating young consumer’s boycott behavior in an emerging market

This paper evaluates young consumers’ motivation in boycotting foreign products and brands in an emerging market. The study was conducted in Indonesia which is well-known for devout, religious citizens, using a mixed method. Twenty young people (aged 18–24 years old) interviewees with equal numbers...

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Bibliografiske detaljer

Principais autores:	Dessy Kurnia Sari, Donard Games
Format:	Artigo
Sprog:	Inglês
Udgivet:	Taylor & Francis Group 2024-12-01
Serier:	Cogent Business & Management
Fag:	Boycott behaviour young consumers emerging market Indonesia Muslim consumer behaviour Job Rodrigo-Alarcón, University of Castilla-La Mancha: Universidad de Castilla-La Mancha, Spain
Online adgang:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2362444
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