SELECTION OF THE BEST SEM MODEL TO IDENTIFY FACTORS AFFECTING MARKETING PERFORMANCE IN THE ICT INDUSTRY
The digital revolution in society and the advances in marketing practices create tremendous challenges for companies and even more so for Information and Communication Technology (ICT) service providers. They are faced with increasingly complex and rapidly changing market competition, knowing these...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas Pattimura
2023-06-01
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| Series: | Barekeng |
| Assuntos: | |
| Acceso en liña: | https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/8347 |
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