Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity
The purpose of this study is to investigate the factors affecting the desire to purchase halal Japanese cuisine using the theory of planned behavior and religiosity as a moderator. The study employs the structural equation modeling partial least square (SEM PLS) method to analyze data obtained from...
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| Principais autores: | , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
LLC "CPC "Business Perspectives"
2024-01-01
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| 叢編: | Innovative Marketing |
| 主題: | |
| 在線閱讀: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19477/IM_2024_01_Ashfahany.pdf |
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