Graduate Employability in Tourism: Recruitment Practices, Skills, and the Role of Digitalisation and AI in Marrakech

This article examines graduate employability challenges in the tourism and hospitality sector of Marrakech, a major tourism destination and strategic regional labour market in Morocco, characterised by strong seasonality, high labour turnover, and persistent education–employment mismatches. Rather t...

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Auteurs principaux:	Aomar Ibourk, Sokaina El Alami
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2026-02-01
Collection:	Societies
Sujets:	graduate employability tourism and hospitality artificial intelligence digitalisation soft skills digital competencies
Accès en ligne:	https://www.mdpi.com/2075-4698/16/2/58
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