Código QR (código de barras bidimensional)

Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik

Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, s...

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Principais autores: Hanan Kishendrian, Nisa Hanum, Cahyo Prianto, Woro Isti Rahayu
Format: Artigo
Sprog:Inglês
Udgivet: Institut Bisnis dan Teknologi Indonesia 2023-12-01
Serier:SINTECH (Science and Information Technology) Journal
Fag:
clustering
customer segmentation
RFM
data mining
K-means
CRISP-DM
Online adgang:https://ejournal.instiki.ac.id/index.php/sintechjournal/article/view/1432
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