Cultural Dimensions of Trade Fairs: A Longitudinal Analysis of Urban Development and Destination Loyalty in Thessaloniki

Trade fairs are not only commercial platforms but also catalysts for urban development, city branding, and international engagement. This longitudinal study analyzes data from trade fair exhibitors from China, the United Arab Emirates (UAE), and Germany to examine how cultural differences influence...

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Autores principales:	Dimitris Kourkouridis, Asimenia Salepaki
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2025-06-01
Colección:	Urban Science
Materias:	urban development destination loyalty social exchange theory M.I.C.E. tourism exhibitor satisfaction trade fairs
Acceso en línea:	https://www.mdpi.com/2413-8851/9/7/237
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