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L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook

The authors follow users’ footprints on the of Facebook. What really interests Facebook and its partner corporations is the potential consumer that lies behind each user, whether he/she consumes online (e-consumers) or through physical distribution channels. The authors studied eight fan pages to sh...

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Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Daphné Duvernay, Christine Bréandon, Éric Boutin
Formatua: Artigo
Hizkuntza:Francês
Argitaratua: Université Laval 2016-02-01
Saila:Communication
Gaiak:
Sarrera elektronikoa:https://journals.openedition.org/communication/5875
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