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Exploring Cloud-Based Bookstore Continuance from a Deconstructed Task–Technology Fit Perspective

In an effort to help organizations understand consumers, our study deconstructs task–technology fit into two segments: ideal task–technology fit and individual use context–technology fit. Users’ continuous use of cloud-based bookstores is studied through survey methodology to collect consumer experi...

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Principais autores: Ming-Chien Hung, Paul C. Talley, Kuang-Ming Kuo, Mai-Lun Chiu
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2020-11-01
Serier:Journal of Theoretical and Applied Electronic Commerce Research
Fag:
cloud-based book store
continuous use
expectation confirmation theory
ideal task–technology fit
individual use context–technology fit
task–technology fit
Online adgang:https://www.mdpi.com/0718-1876/16/3/23
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