BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY

The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs upon su...

Ausführliche Beschreibung

Bibliografische Detailangaben

1. Verfasser:	M. Makashev
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Publishing House of the State University of Management 2017-02-01
Schriftenreihe:	Вестник университета
Schlagworte:	perception positioning brand territory branding territory marketing investment attractiveness of the territory
Online-Zugang:	https://vestnik.guu.ru/jour/article/view/606
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